1. Use a subtle mental tactic on your banner ads. You could state that people not to click on your banner ad. For example "Don't Click Here If You Are The Perfect Size."
2. Add as much appeal to your banner ad as you can. Words such as supreme, compelling, exciting, and intense are examples of words you should use. What you state in your ad should directly relate to what you offer.
3. Highlight the markdown price for a product in your banner ad copy. This will get the attention of many people. Try using various discounting methods, such as 5% off the regular price, $5.00 off today only, or get one free when you buy one.
4. Include positive statements from customers in your banner ad. These statements are evidence that your offer is legitimate and worth finding more about. Make sure the statement from your customer is sufficient to give people a good understanding of what you are offering.
5. You can add a prominent and highly regarded individual on your banner ad on behalf of your merchandise, website or service. People will click because they will believe them more than you.
6. Incorporate a compelling pledge on your banner ad. You could include the pledge as a title for your offer. It could declare a return twice or triple the original price, a guarantee that spans their life, etc.
7. Inform people to click on your banner ad. A novice Internet user might be unaware that they can click on banners. Simply adding the phrase "click here" to your banner will boost your clickthroughs.
8. You could create a promotion allowing people to try your product before they buy it. People will take this to mean they have nothing to lose when they click your banner ad.
9. Tell people the major benefit of your product, web site or service on your banner ad. It could be benefits like make money, lose weight, increase energy, save
money, save time, etc.
10. You could announce a complimentary offer on your banner ad. People adore acquiring items at no cost. The free gift should communicate to your intended prospects. If the giveaway is eye-catching to them they will click.
The author, Scott F. Geld can be reached for questions about this article at MarketingBlaster.com. His company specializes in providing highly targeted
Pay-Per-Click contextual advertising. Please visit:
Marketing Blaster Inc.
