Choosing the Right Domain Name
Now that you know what not to do, let's talk about some of the things you should do when looking for a domain name. First and foremost is to ALWAYS use the ".com" extension for domain names. This is the standard that everyone uses when typing in a URL to their Internet browser, and if you have another extension - .net, .org, .biz, etc. - you may be sending people to another site altogether. If the name you want is not available with ".com" then pick another domain.
Next, you want to make sure that your name is easy to spell. There are a lot of bad spellers out there, and if you choose a name that can be misspelled, it will be. For example, if you choose something like "www.specialoccassions.com", you may get any variation of either word, so people may be typing in "www.spechulokashens.com" (and don't laugh - I've seen worse misspellings on the Internet!).
And finally, try to make sure your domain is short. You will want to try and keep the domain to two, or at most three, words, and also try to keep it under 25 characters. This will keep the mistyped URLs to a minimum. For example, if your URL is "www.thebestwebsiteevernomatterwhat.com", chances are you'll get a lot of people missing letters and never finding your web site.
You could assume the guidelines stated above to be of a general nature. There are always going to be exceptions to the rule. Just keep in mind these when you give a domain name to your website and you would find that your business would thrive as people would find your website with ease.
Encargado Telosh is the owner and operator of FYE Internet, a leading Internet directory for internet information. For more internet information and resources, please stop by: http://www.FYEinternet.com
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